Talking Trash With Jeff Kirschner

Jeff Kirschner believes litter should be approachable, noticeable, and a spark for thinking about how we look at packaging and trash. He is an evangelist for the power of consumer engagement and education. He is also a believer in our shared impact using social media - including its built-in metrics -- to change public perception and stir public action. That's where Litterati comes in. Jeff is building a crowd-sourced platform to inspire us to clean up our streets and to reconsider what we buy based on what we find "just lying around."

http://www.dailygood.org/story/709/talking-trash-with-jeff-dan-cohen/