What Generous People's Brains Do Differently

Some people make giving look effortless. They're the kind of people who bring donuts on Friday mornings and don't think twice before helping overwhelmed colleagues. Others face more of a struggle when it comes to putting the group first. So how do the givers do it? New research from the emerging field of neuroeconomics suggests that being generous is not as tough as some people think.

https://hbr.org/2015/10/what-generous-peoples-brains-do-differently#