The Biggest Reason We Steal Other People's Ideas

Because of the way human memory works, we tend to pay more attention to the content of an idea than to the source of it. Learn how this peculiarity leads to what psychologist Dan Gilbert calls keptomnesia, or the generating of an idea that you think is original but was actually unconsciously "stolen" from someone else, and how to minimize the chances of committing this error.

http://www.dailygood.org/story/1044/the-biggest-reason-we-steal-other-people-s-ideas-adam-grant/