Change the negative perceptions of aging? It’s more than possible.
An excerpt from Design Your Age by Tuck Kamin
Change the way you see aging now. Other misleading perceptions have been dismissed. Like litter and garbage. For example in the late 1960’s after you drove through the roadside hamburger stand and after you finished the hamburger and fries…you threw it out the car window. Then in the early 70’s we saw the damaging effects of pollution. In the 1980’s advertising campaigns like “Throw in the basket” and “Don’t Mess With Texas” started working and litter eased up. Here I offer the example now “There’s no such thing as a poo fairy.” About cleaning up after your dog. The Keep Britain Tidy campaign.
Changing perception is also true for cigarettes. From the inception where Cigarettes like LUCKY STRIKE were endorsed by physicians as a healthy product to the ending of Cigarette TV commercials in 1969. We now know Smoking kills.
Instead of just showing white haired people laughing and dancing. We need to show real people still creating. Individuals who are still innovating, producing new ideas and product. Very very cool individuals who are well into their numerical age. The ...
http://kajama.com/change-negative-perceptions-aging-possible/
Changing perception is also true for cigarettes. From the inception where Cigarettes like LUCKY STRIKE were endorsed by physicians as a healthy product to the ending of Cigarette TV commercials in 1969. We now know Smoking kills.
Instead of just showing white haired people laughing and dancing. We need to show real people still creating. Individuals who are still innovating, producing new ideas and product. Very very cool individuals who are well into their numerical age. The ...
http://kajama.com/change-negative-perceptions-aging-possible/