How Groups Shape Individual Judgement

Peer pressure, herd mentality, groupthink -- all various phrases that hint at a central truth: the mind of the group often sways the mind of the individual. But how and why does this happen? The scientists at the Greater Good Science Center of UC Berkeley endeavor to find out.

http://www.dailygood.org/story/1122/how-groups-shape-individual-judgment-the-greater-good-science-center/