Noise: A Flaw in Human Judgement
In Noise: A Flaw in Human Judgement, Nobel Prize Winner, Daniel Kahneman
together with co-authors Olivier Sibony, and Cass R. Sunstein show how noise
helps produce errors in many fields, including medicine, law, public health,
economic forecasting, food safety, forensic science, bail verdicts, child
protection, strategy, performance reviews and personnel selection. And although
noise can be found wherever people make judgments and decisions, individuals and
organizations alike commonly ignore to its role in their judgments and in their
actions. They show "noise neglect." With a few simple remedies, people can
reduce both noise and bias, and so make far better decisions.