Do You Underestimate the Impact of Being Kind?
A recent study shows that small kindnesses have more of an effect on people
than we might expect.
Now and then, I give up my spot in the
grocery line to a stranger. Or, if a friend is in the hospital, I’ll surprise
them by sending flowers. These random acts of kindness—given without
expectation of thanks or reciprocity—feel good in the moment and help connect
me to my community.
By Jill Suttie
In several experiments within the study, Kumar and Epley gave people opportunities to act in a variety of kind ways, both with strangers and with people they knew. In one experiment, for instance, researchers went to a public ice rink on a cold day and handed people a cup of hot chocolate, telling them they could keep it for themselves or give it to a random stranger at the rink. The people who gave theirs away first reported how much happier they were than usual, then predicted how much happier the stranger would be receiving the drink from them (knowing someone had given it up for them). Next, the researchers delivered the hot chocolate, telling the recipients that it was a gift from a stranger and querying them about how they felt.
In similar experiments, people gave away cupcakes meant for themselves, wrote nice notes to other people they knew, or practiced random kindnesses for classmates (like surprising them with a cup of coffee or paying for their meal at a cafe).
In every experiment, those who were kind to another person underestimated how much happier recipients would feel. And it didn’t seem to matter what type of kindness they offered—how big it was or whether it involved an action taken or a material gift—or whether the recipient was known or not by the giver. Kind people were always off in their predictions of how much others appreciated their gesture.
“Seemingly small, prosocial acts can really matter to recipients,” says Kumar. “But people might not always realize how much of an impact they’re having on another person through their kindness. Instead, they systematically underestimate the value of random acts of kindness.”
Kumar and Epley also showed that the added pleasure from receiving kindness wasn’t just about being surprised, because it didn’t show up in situations where people simply received something unexpected but not as a gesture of kindness. The added value of kindness was repeatedly missed by all of the givers in their experiments.
“People don’t seem to fully appreciate the role that interpersonal warmth plays in these interactions,” says Kumar. “Performers of an act of kindness can miss out on the fact that simply engaging in a warm act is meaningful for recipients beyond whatever they’re giving them.”
Why it’s important not to underestimate kindness
People also underestimate how much their kindness might encourage a recipient to pay it forward, as another experiment within the study found.
Strangers were paired up and one was selected to be a recipient and the other an “estimator.” Recipients were either told they could pick out a gift from the lab store (for participating in the experiment) or gifted one of the store items from their estimator partner (as an act of kindness). Gifts included things like a fair-trade chocolate bar, organic popcorn, or a tube of natural beeswax lip balm—small gifts, but nice.
Estimators first predicted how much happier the gift would make their partners feel. Next, they predicted how generous recipients would be in an economics game they were about to play, when given a choice of how to divvy up $100 between themselves and a new, anonymous player.
The results showed that people who had just been on the receiving end of an act of kindness gave substantially more to another person in the economics game than those who’d picked out their own gift. But the estimators who’d given them the gift did not predict this would happen—that their recipients would want to pay kindness forward.
“Performers of an earlier act of kindness didn’t realize the impact they’d had,” says Kumar. “Much like they underestimated a recipient’s emotional response, they significantly underestimated the spillover effects.”
Though not the focus of this particular study, participants in all of Kumar’s and Epley’s experiments felt a greater increase in happiness when they offered kindness than when they received something for themselves (like the lab gift). This fits in with prior research showing that being kind to others feels good to the giver as well as the receiver. And, as other research suggests, the happiness that comes from giving tends to last.
To Kumar, this is even more reason to act with kindness in our everyday lives.
“When you’re consistently underestimating the benefits of positive social engagement, it can cause you to not be prosocial enough,” he says. “If people realized this fact, their kindness might create a virtuous cycle of giving.”