"There are plenty of books that teach how to influence the behavior of
others, but anyone who's set a personal goal knows it's a lot tougher to
apply those lessons inward. Ayelet Fishbach, a behavioral science and
marketing professor at the University of Chicago's Booth School of
Business, has written a new book that can help. Get It Done: Surprising
Lessons from the Science of Motivation, which was released in January,
offers a framework for setting and attaining goals, working through
roadblocks, and keeping the temptation to quit at bay."More about the
book in this interview with Fishbach.
