Giving New Life to Well-Loved Clothes

What if you could give old clothes an entirely new life? This was the question Patagonia wanted to tackle as a warehouse of used gear piled up around them. The fix they came up with to keep these garments out of the landfills is a model that changes the future of clothing!

Think about putting on your favorite old pair of jeans, your favorite jacket, or buttoning up the shirt you stole from your loved one—the clothing we love most often stays with us for decades, collecting its own stories along the way. So, what if we could wear other people’s stories and adventures proudly with our next clothing purchase?

By Liesl Ulrich-Verderber

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