Purpose You Cannot Deny

The thing that will keep you focused is not a strategy or technique or condition. What will keep you focused, and disciplined, and committed, is a purpose you cannot deny.

If you’re serving a purpose that isn’t really your purpose, you’ll easily be distracted from it. Yet when you follow a purpose that lives at your very core, nothing can pull you away from it.

Focus is not about trying hard. Focus is about living true.

Great achievement demands great effort. A clear, authentic purpose is what will drive that effort, and make it feel like no effort at all.

Be honest with life, be honest with others and, most of all, be honest with yourself. It is an unwavering commitment to truth and openness that enables you to connect to the power of your purpose.

Live the purpose that lives at your heart. And live with richness in every moment.

— Ralph Marston